Project Case Study

Customer Profile:

Netherland based, global mobile ad network bringing 50+ publishers and 300+ advertisers together. The network applies extensive rule-based tools to run targeted ad campaigns. The networks run 1 Billion+ daily impressions and run 1000+ daily campaigns


Business Challenges:

The Network faced availability and scalability issues after moving to cloud, despite shifting  to a much larger infrastructure than actually required and paying much high cost.


Our Solutions:

We analyzed the problem and found code level and cloud configuration level issues. We fixed the problem by introducing changes as per the best practice across the system. We created value by reducing the cost by 25% by redesigning the AWS infrastructure. This was a perfect example of our performance engineering capability. For the same customer we did the API integration with Advertisers and Publishing using AWS Gateway. We also build API dashboard to monitor and control API usage.


Technical Solutions:

For the same customer we did the API integration with Advertisers and Publishing using AWS Gateway. We also build API dashboard to monitor and control API usage.


Our Values:

Overall cost reduction by 25% and cleaner interface for Digital Integration